Each year we welcome up to 500,000 manuhiri (guests) to Mt Ruapehu. Many of our manuhiri have a life-long connection to Mt Ruapehu, some third or fourth generation. Others are brand new to the alpine environment. Mt Ruapehu is for most New Zealanders, their first experience on snow.
Our purpose at RAL is to deliver inspiring, empowering, and exceptional experiences to all manuhiri, as ‘New Zealand’s Peak Adventure’ – a nod not only to our altitude, but also our aspiration to be the best in New Zealand. We do this by ensuring every touch point, every interaction with our people, and every step taken on the maunga, helps guests ‘feel’ the mana of Mt Ruapehu, and have a great time doing so.