Whakapapa and Tūroa Ski Areas on Mt Ruapehu are operated by Ruapehu Alpine Lifts Limited (RAL), which also owns the assets of the two ski areas.

RAL is a public unlisted company and has been since its incorporation in 1953. Its primary purpose is to promote mountain sports activities on Mt Ruapehu and to provide amenities for the sport and recreation users of the mountain. RAL’s core business occurs during winter months usually operating from early June to the end of October with snow-related activities.

In addition to the winter operation RAL operates a summer sightseeing business. This business usually operates from mid December to the end of April. Maintenance of RAL’s assets is also performed during summer months.

Our Mission Statement

Real fun. Unreal place.

Our Values

• Be excellent
• Gotcha back
• Love the customer
• Have a crack